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BRIDAL MAGAZINES ARE FASTEST GROWING SEGMENT OF MAGAZINE MARKET FROM 2002 TO 2007 ACCORDING TO NATIONAL DIRECTORY OF MAGAZINES

For Immediate Release

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Lisa Hendrickson
516-643-1642
Lisa@LCHCommunications.com
 

BRIDAL MAGAZINES ARE FASTEST GROWING SEGMENT OF MAGAZINE MARKET
FROM 2002 TO 2007, ACCORDING TO NATIONAL DIRECTORY OF MAGAZINES


New York City, Oct 31, 2007 - Bridal magazines jumped in number by more than 96 percent, increasing from 69 to 135 titles from 2002 to 2007, according to The National Directory of Magazines -- the largest and most complete directory of U.S. and Canadian magazines, tabloids and major journals.


In addition, home magazines grew by 57 percent (from 148 to 233) and ethnic magazines rose 52 percent (from 471 to 714). Regional magazines, the largest magazine category in 2007, increased 51 percent (from 754 to 1138). At the same time, baby publications were up 44 percent and celebrity publications increased 40 percent.


Magazine categories that declined in number were internal publications, down 76 percent (from 186 to 45); and environmental magazines, down 34 percent (from 252 to 166), over the last five years.


"Niche magazines are becoming more targeted. New bridal magazines, for example, are pitched to different areas of the country, ethnic groups, celebrities, and even to men," said Trish Hagood, President of Oxbridge Communications, publishers of the National Director of Magazines. "The regional interest category of magazines continues to be popular with titles such as 210SA, Gainesville Today, At Home in Steamboat Springs and more, reflecting the continued and growing interest that readers have in their own localities.


The National Directory of Magazines is the largest directory of U.S. and Canadian publications with 19,532 titles, including 15,672 magazines, tabloids, specialized newspapers, and major journals that carry advertising.


In The National Directory of Magazines, publication titles are divided into 257 subject categories from Accounting to Zoology. The largest magazine categories in this edition are Regional Interest (1,138 listings), Medicine (1093 ), Ethnic (855), Religion & Theology (753), Travel (671), Business & Industry (579), College Alumni (512), and College Student Press (466). This year, regional interest magazines jumped ahead of medical magazines, the largest magazine category for the last 10 years.


The National Directory of Magazines provides vital data such as subscription prices, advertising and list rental rates, list management company, circulation and frequency, key personnel names and contact information including e-mail addresses and website addresses. It also provides print specifications and printing company, as well as year established, description of contents, and ISSN#. The 16,153 titles that carry advertising and the 4,711 titles that rent their subscriber lists are printed in bold so that advertisers and marketers can find them easily.


In addition, The National Directory of Magazines includes four helpful indexes to make it easy to find a magazine. For example, librarians use the "Title Change Index" and the "Title/ISSN Index" to research titles; businesses use the "Index to Companies by State" to generate leads by region; and printers and publishers use the "Multi-Title Publishers Index" to find prospects by size and type.


Available immediately from Oxbridge ® Communications (www.oxbridge.com), or by calling 1-800-955-0231, The National Directory of Magazines 2008 is priced at $995 for the print edition; $1,195 for the Single-User CD and $1,995 for both print directory and CD. It is also available online as part of the MediaFinder® (www.mediafinder.com) online database service at $1,295 for a year’s single-user subscription, $795 for six months.


Oxbridge Communications, founded in 1964, has the largest database of U.S. and Canadian periodicals and catalogs. In addition to The National Directory of Magazines, Oxbridge publishes The Standard Periodical Directory, the National Directory of Catalogs, the Oxbridge Directory of Newsletters, and www.MediaFinder.com, an online database of more than 70,000 publications, including catalogs.


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