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HISPANIC PUBLICATIONS MORE THAN DOUBLED FROM 1996-2006 ACCORDING TO THE STANDARD PERIODICAL DIRECTORY

For Immediate Release

For more media information, contact
Lisa Hendrickson
516-643-1642
Lisa@LCHCommunications.com
 

HISPANIC PUBLICATIONS MORE THAN DOUBLED FROM 1996-2006 ACCORDING TO THE STANDARD PERIODICAL DIRECTORY


New York City, Jan. 17, 2006 - Hispanic publications led in growth over the last 10 years, up from 124 titles in 1996 to 329 titles in 2006, according to the newest edition of The Standard Periodical Directory released today.


Published by Oxbridge® Communications, Inc., The Standard Periodical Directory is the largest directory of U.S. and Canadian periodicals, with information on 55,809 magazines, journals, newspapers, newsletters, directories, and yearbooks in its latest edition.


"We see tremendous growth in Hispanic periodicals, with an increasing number of regional publications, such as Tu Ciudad Los Angeles and Ser Magazine (Laredo, TX), as well as an increase in national publications such as Siempre Mujer. Meanwhile general interest, men's, and women’s publications have declined," stated Deborah Striplin, Editorial Director of The Standard Periodical Directory.


Over the last ten years, these categories also grew in number:
  1. Interior design from 125 to 213 publications
  2. Wedding from 50 to 130 publications
  3. Golf from 102 to 170 publications
Declining categories over the past ten years were college student press and business and industry publications:
  1. College student press from 4507 to 3097
  2. Business and industry from 2505 to 1126

The categories with the largest number of publications for 2006 are Medicine, Law, Religion, Ethnic, Computers, Education, Business, Health & Fitness, Regional Interest, and Travel.


Striplin commented that the use of the Internet in publishing continues to grow with over 24% of the publications offering online or e-mail editions to supplement the print editions. There are also 238 digital, or virtual, publications - a new electronic format. A total of 3,665 publications are available in electronic format only.


The Standard Periodical Directory 2006 Edition includes listings for 15,654 magazines, 11,563 journals, 11,938 newsletters, 9,667 newspapers, 3,449 directories and 997 yearbooks. The new edition of the directory is completely current with more than 4,200 new titles.


Striplin added, "The Standard Periodical Directory is a great tool for librarians, advertisers, marketers, printers and publishers to research information on more than 55,000 U.S. and Canadian periodicals."


The Standard Periodical Directory includes the publication’s name, phone number, fax, email, URL, editorial description, personnel, ISSN, year founded, frequency, circulation, subscription and advertising rates, list rental and production data, and target audience.


Available immediately from Oxbridge Communications (www.oxbridge.com), or by calling 1-800-955-0231, The Standard Periodical Directory is priced at $1,595 for the print edition; $1,695 for the Single-User CD and $2,995 for both print directory and CD. It is also available online as part of the MediaFinder ® database service for $1,295 for a single user, and $2,090, for a site license, annual subscription.


Oxbridge Communications, founded in 1964, has the largest database of U.S. and Canadian periodicals and catalogs. In addition to The Standard Periodical Directory, Oxbridge has a broad range of reference products including the MediaFinder CD-ROM, National Directory of Magazines, Oxbridge Directory of Newsletters, National Directory of Catalogs and www.MediaFinder.com, an online database of more than 70,000 publications, including catalogs.


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